Privacy Policy

Introduction

Avenue.io Inc. ("Attractionator," "we," "us," or "our") operates the Attractionator platform, including our website, dashboard, and mobile applications (collectively, the "Platform"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you interact with our Platform.

Attractionator is a B2B software platform that provides white-label mobile applications to zoos, aquariums, museums, theme parks, and other attractions ("Clients"). This policy covers data we collect directly as well as data we process on behalf of our Clients.

Our Role in Data Processing

We act in two capacities depending on the context:

• Data Controller: For information we collect directly from Client administrators, website visitors, and prospective customers (e.g., account details, billing information, website analytics).
• Data Processor: For visitor data collected through Client-branded mobile applications. Our Clients are the data controllers for their end-user data, and we process it solely to provide the Platform services.

Information We Collect

Account and Client Data

When Clients register for the Platform, we collect:

• Name, email address, and contact information
• Organization name, type, and address
• Account credentials
• Billing and subscription details

Mobile App Visitor Data

When visitors use a Client-branded mobile app, the following data may be collected on behalf of the Client:

• Device type, operating system, and app version
• IP address, timezone, and language preference
• Location data (only when the visitor grants permission, used for wayfinding and maps)
• App usage and interaction data (screens viewed, features used)
• Push notification preferences

Website Analytics

When you visit our website, we automatically collect technical information such as your IP address, browser type, pages visited, and referring URL.

Payment Information

We do not directly collect or store credit card details. All payment processing is handled by third-party payment processors.

How We Use Information

• Provide, operate, and maintain the Platform
• Process Client subscriptions and billing
• Deliver mobile app functionality on behalf of Clients (maps, wayfinding, event schedules, exhibit information)
• Send administrative communications and service updates
• Respond to support requests and inquiries
• Monitor Platform performance and improve our services
• Comply with legal obligations

Sharing Information

• With Clients: Aggregated and anonymized visitor analytics are shared with Clients through the dashboard to help them understand app usage.
• Service Providers: We use third-party services for hosting, analytics, and payment processing. These providers are contractually obligated to protect data and use it only as directed.
• Legal Requirements: We may disclose information where required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, data may be transferred as part of the transaction.

We do not sell personal information to third parties.

Data Retention

Client account data is retained for the duration of the subscription and for up to six years afterward for tax and legal compliance. Mobile app visitor data is retained for up to four years of inactivity, after which it is deleted or anonymized. You may request earlier deletion by contacting us.

Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent for data processing
• Request a copy of your data in a portable format
• File a complaint with a privacy authority

For data collected through a Client-branded mobile app, please direct requests to the attraction operator (the data controller). We will assist Clients in fulfilling these requests.

Canadian Privacy Law

As a company based in Alberta, Canada, we comply with the Personal Information Protection Act (PIPA) and the Personal Information Protection and Electronic Documents Act (PIPEDA). We collect, use, and disclose personal information only for purposes a reasonable person would consider appropriate, and we obtain meaningful consent before doing so.

Cookies and Tracking

We use cookies and similar technologies on our website for analytics and to improve your experience. You can instruct your browser to refuse cookies, though some features may not function properly without them.

Security

We implement appropriate technical and organizational measures to protect information, including encryption in transit and at rest, access controls, and regular security assessments. However, no method of transmission over the Internet is completely secure.

Children's Privacy

Our Platform is not directed at children under 13. We do not knowingly collect personal information from children under 13. Mobile apps built on our Platform are intended for general audiences and are managed by our Clients, who are responsible for compliance with applicable children's privacy laws.

Changes to This Policy

We may update this policy from time to time. We will notify you of material changes by posting the updated policy and revising the "Last updated" date. Continued use of the Platform after changes constitutes acceptance.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Avenue.io Inc.
Edmonton, Alberta, Canada

Email: privacy@attractionator.com